Sad news:Shatta Wale’s ‘Gringo’ Music Video Makes GH¢35.12 On The Zylofon Cash Platform


Shatta Wale
Shatta Wale aka Gringo
“Gringo”, arguably the most hyped song from Shatta Wale, trended for days before and after its release.

The song which was complimented with an expensive video shot in the province of Blanco, Texas, USA, went on to top chats in Ghana and overseas.
Interestingly, “Gringo” which was premiered first on Zylofon Cash, a content monetization platform owned by Zylofon Media has amass a disappointing 1313 views after being on the platform for 3 months.

Comparably, the same video has been viewed 1.8Million times  on Youtube, with a lot more interactions and engagements. Checks revealed that the views on Zylofon Cash meant the artist earns GH¢35.08 , which is not even enough to the cover the cost of the access card pegged at GH¢300.
If Shatta Wale, an artist with all the influence and loyal following cannot break-even after having his content on the platform for 3 months, then we ask, is there hope for these up and coming acts with little or no influence?

It’ll interest you to know that some experts in content monetization have shared loads of ideas to generate traffic on the platform but it seems all have fallen on deaf eyes.